SIERRA MADRE, CA - MAY 29:  Seventieth anniver...
Image by Getty Images via Daylife

Why use a professional autoresponder service?

Simple, to launch your email marketing sales

through the roof!

  • An Autoresponder I know this pretty much a given if you already own a mailing list. But I want to address a couple of important concerns. The Autoresponder you choose should meet the following criteria:
  • Double opt-in system. This is vital to remove any question that you are anti-spam compliant. This way you are only ever emailing people who have requested and confirmed they are willing for you to do so. It avoids the risk that someone could sign up someone else’s email address.
  • High delivery rates. This is the single most important factor. You wouldn’t want to use an auto responder that produces a high bounce rate otherwise your list building efforts would be literally wasted! Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.

  • Good features & flexibility. All the subscription autoresponders offer this these days. New features are being added all the time. Sometimes people want to try and save money by using a free autoresponder, but I don’t advise that at all.

This is one area you don’t want to skimp on.

It could end up being a very costly decision. If you have worked hard to build your list to several thousand subscribers, and then lose them all because your autoresponder crashes, or just disappears from the internet overnight, you will NOT think “free” was such a good deal after all.
It won’t cost you much to get set up right, and protect your investment, so bite the bullet and pay for a trustworthy autoresponder.

My recommendation (in fact it’s the auto-responder you’ll hear most successful Internet Marketers recommending) is Aweber.

Right now you can test drive it free for a month, check it out!




Reblog this post [with Zemanta]